Privacy policy

This privacy policy is structured as follows.

  1. our website [www.wallmans.dk]
  2. Personal information, being processed, when you apply for a job with us
  3. Personal information, being processed, when you enter into an agreement with us and purchase our products/services
  4. Personal information, we process, after you have entered into an agreement with us
  5. Personal information, being processed by direct marketing
  6. Personal information, being processed for profiling
  7. Personal information, being processed due to legal obligation or to comply with legal claims
  8. Who we share your personal information with
  9. Transfers outside the EU/EEA
  10. How we protect your personal information
  11. Your rights

We at MOMENT GROUP value your privacy and are committed to treating your personal data responsibly. This privacy policy describes how we collect, use and protect your personal data, as well as your rights under applicable data protection legislation.

Data Controller

MOMENT GROUP AB, corporate registration number 556301-2730, is the data controller and is responsible for the processing of all personal data processed about you in accordance with this privacy policy.

Wallmans A/S, CVR number 26694094, is part of the MOMENT GROUP (“MG”), which means that we cooperate with the other companies in the group to ensure safe and effective protection of your personal data. Regardless of which of our companies you interact with within the group, the goal is the same: to handle your information with the highest security and transparency. This means that all group companies are committed to protecting your privacy and ensuring that your information is only used for legitimate purposes and in accordance with our common policies and principles. As part of MG, your information may in certain cases be shared between the group companies, and in certain situations all companies within the group may be joint data controllers (if the group jointly determines the purposes and means of the processing).

If you have any questions about the use of your personal information in accordance with this information, you can contact us at integritet@momentgroup.com.

The purpose of the privacy policy is for you to know how we process your personal data, what we use it for, who has access to it and under what conditions, and how you can exercise your rights. The privacy policy is based on applicable law, including, but not limited to, the EU Data Protection Regulation (EU) 2016/679 (the “General Data Protection Regulation”/”GDPR”) and Danish data protection legislation.

We collect information about you through the information you provide to us. For example, when you visit our website wallmans.dk when you apply for a job with us, enter into an agreement with us, purchase and use our services or otherwise communicate with us. This also applies via our newsletters or through our social channels, via our customer service and in support cases, as well as through information collected from third parties. We may also collect information about you from third parties who may legally collect and disclose the information. Third parties may vary from time to time.

We are continuously working to improve our business and this Privacy Policy will be updated from time to time. We will of course keep our Privacy Policy up to date as a result of changes in legal, technical or business developments. We recommend that you regularly review this Privacy Policy to stay informed about how we process your personal data. You can see when it was last updated by checking the date at the bottom of this Privacy Policy.

We will only process personal data for as long as necessary to fulfil the purposes for which it is processed or to comply with our legal obligations. You can read more about the retention periods applicable to each purpose in the sub-headings below.

This privacy policy applies to information that we process about you. Certain pages on our website wallmans.dk may contain links to third-party websites that we do not control, for example when you visit the websites of our partners that we refer to on our website. These websites have their own privacy policies, and we are not responsible for their business, information practices and compliance with regulations. We therefore recommend that you read their own privacy policies when you visit their websites regarding their processing of your personal data.

1. Personal data processed when you visit our website www.wallmans.dk
1.1 Processing in connection with your stay on our website

  • Personal data processed:
    We process technical information such as your IP address and cookies.
  • Purpose:
    We need to process certain technical data in order for you to be able to stay on our website www.wallmans.dk (enabling technical functionality and access to the website), to ensure that the website functions properly and to maintain security. We store a text file (a cookie) in your browser to collect information about the use of our website.
  • Legal basis:
    The process is based on our legitimate interest. We have a legitimate interest in you and other people interested in our products and services being able to stay on our website to view them, as well as to maintain a safe and secure environment.
  • Storage period:
    Your IP address and certain technical information are only processed during your visit to our website. We therefore do not store IP addresses ourselves. Cookies are stored until you delete them from your browser or until their storage period expires. By deleting cookies or disabling the function in your browser, you can ensure that we no longer process the information.

Information om cookies
We collect Personal Data about you in various ways in connection with the operation of our website. We obtain personal data about you on the website and when you use the website in two ways: Through so-called cookies and through your registrations and use of our websites. MG uses cookies to improve your customer experience and provide you with relevant information and offers. The cookie also provides us with information about whether you have visited the website previously and which of our pages you have visited. A cookie is a small text file that is sent from a website and then stored locally on the visitor’s hard drive.

If we place cookies, you will be informed about the use and purpose of collecting data via cookies. Before we place cookies, we ask for your consent. However, cookies necessary to ensure functionality and settings can be used without your consent. In your browser, you can select a setting that means that you receive a message before a website sends a cookie to your computer. You can then choose to accept or reject the cookie. You can also choose not to accept cookies at all. Since different browsers work in different ways, you can search your help menu to find the setting in your browser. However, you should be aware that in this case there may be services and features that you cannot use because they require cookies to remember the choices you make. We hope that you will allow the cookies we set, as they help us improve our website.

You always have the option to delete cookies stored in your browser.

Our website allows subcontractors to gain insight into the content of the cookies set by our website. However, this information may only be used on behalf of our website and may not be used for third parties’ own purposes.

Our website uses cookies from the following third parties:

  • Google Analytics: for statistical purposes. You can reject cookies from Google Analytics by clicking here
  • Facebook: set by Facebook.
  • Others

Our website uses Google Analytics to analyze how users use our website. The personal data that the cookie collects about your use (traffic data, including your IP address) is sent to and stored on Google servers in the USA. Google uses personal data to evaluate your use of our website, compile reports on the activity on our website and provide other services related to the activity on our website and the use of the Internet. Google may also disclose personal data to third parties.

Google Analytics sets two types of cookies: (a) A persistent cookie that shows whether the user is a returning user, where the user comes from, which search engine was used, keywords, etc., and (b) session cookies that are used to show when and how long a user is on the site.

Session cookies expire after each session, that is, when you close your tab or browser.

Google does not link your IP address with other personal information held by Google.

1.2 Processing in connection with our use of Google Analytics 4 (GA4)

  • Personal data processed:
    Google LLC’s GA4 analytics tool places its own cookies on our website to function. Your usage data is sent to and stored on Google’s servers in the EU (most often in Ireland).
  • Purpose:
    We use Google’s GA4 analytics tool to measure what you as a visitor do (click) when you visit our website. This information is used solely to evaluate how the website is used.
  • Legal basis:
    The processing is based on your consent.
  • Storage period:
    The processing is based on consent. Cookies are only set after consent via our cookie banner. The cookies that GA4 sets have a lifespan of two (2) years, but the retention period in GA4 is set to fourteen (14) months.

2. Personal information, being processed, when you apply for job with us
2.1 Processing in connection with an advertised position

  • Personal data processed:
    Name, address, email address, telephone number, CV and possibly personal identification number (CPR number), as well as other information that you provide as an applicant when you apply for a job with us or during the recruitment process.
  • Purpose:
    We need this information to keep in touch with you and to assess your application for the position you have applied for. We use your personal information to administer and process your application for employment, review your CV, application, references, grades and certificates, and to communicate with you.
  • Legal basis:
    The process is based on legitimate interest. We have a legitimate interest in carrying out the necessary processing of personal data in order to assess your qualifications, personal characteristics and personal background and to enable selection in connection with a recruitment/employment decision.
  • Storage period:
    We process this personal data until the position is filled.

2.2 Treatment in connection with a possible future position

  • Personal data processed:
    Name, address, email address, telephone number, CV and possibly personal identification number (CPR number), as well as other information that you as an applicant provide when you apply for a job with us or during the recruitment process.
  • Purpose:
    We need to process this information for future recruitment purposes and to enable us to contact you if necessary if a vacancy arises that you are suitable for and interested in.
  • Legal basis:
    The process is based on consent. We obtain your consent to be able to store your application for a limited period after the position has been filled, in case a vacancy or a need for a similar position arises for which you are suitable and interesting. You have the right to withdraw your consent at any time.
  • Storage period:
    We process this personal data for a maximum period of one (1) year from the time the advertised position has been filled or until you withdraw your consent, whichever occurs first. After that, the data will be securely deleted unless there is another legal basis for continued processing. The withdrawal of your consent does not affect the lawfulness of the processing carried out before the withdrawal.

2.3 Treatment according to the Discrimination Act

  • Personal data processed:
    Name, address, email address, telephone number, CV and possibly personal identification number (CPR number), as well as other information that you as an applicant provide when you apply for a job with us.
  • Purpose:
    We need to process this information in order to defend any claims that may arise in connection with a recruitment process, to prove that no discrimination has occurred in filling the position.
  • Legal basis:
    The processing is based on a legal obligation. The limitation period for filing a lawsuit is three (3) years according to the Danish Discrimination Act and the Limitation Act.
  • Storage period:
    We process this personal data for a period of three (3) years from the time the advertised position has been filled, in accordance with the Discrimination Act and in accordance with the Danish Data Protection Agency’s practice.

2.4 Processing in connection with an unsolicited application

  • Personal data processed:
    Name, address, email address, telephone number, CV and possibly personal identification number (CPR number), as well as other information that you as an applicant provide when you submit an unsolicited application to us.
  • Purpose:
    We need to process this information for future recruitment purposes and to enable us to contact you early if necessary if a position arises that matches your profile.
  • Legal basis:
    The processing is based on consent. We obtain your consent when you submit your unsolicited application to us, in order to be able to store your unsolicited application for a period of time in the event that a vacancy or need arises for a position for which you are suitable and interesting. You always have the right to withdraw your consent.
  • Storage period:
    We process this personal data for a period of one (1) year after you have given your consent or until you withdraw your consent, whichever occurs first. After that, the data will be securely deleted unless there is another legal basis for continued processing. The withdrawal of your consent does not affect the lawfulness of the processing carried out before the withdrawal.

3. Personal data processed when you enter into an agreement with us and purchase our products/services
3.1 To handle your order and purchase online via our website www.wallmans.dk

  • Personal data processed:
  • Name
  • adress
  • e-mailadress
  • phone number
  • information about which products you purchase
  • payment information
  • information about any food allergies
  • information about any disabilities for seating purposes
  • date of birth
  • number of shows
  • seating list in connection with conferences and events
  • information about the reason for your visit to us (business/private)
  • pictures and video recordings at the showpossible image via our TV surveillance and bodycams
  • Purpose:
    We need to process this information in order to receive and manage your order, provide you with basic information about your purchases of our products and/or services and their features on our website, such as order confirmation, delivery information, cancelled performances/program changes and other relevant information that may be useful for you to know prior to the performance, to deliver your purchases from our website or from a physical point of sale to the address you have provided, to handle payment, including invoicing, and to issue digital receipts and other purchase-related information.We do not collect and process sensitive information about you as a general rule. However, if you provide us with sensitive information, such as information about health conditions, which will typically include information about disabilities in connection with walking difficulties or information about food allergies, we will store the information for use in carrying out the event you have purchased. However, we will not use it in other contexts.
  • Legal basis:
    The process is based on the fulfillment of a contract. The processing is necessary for us to provide products and services in accordance with the contract entered into when you make a purchase.
  • Storage period:
    If an agreement has been made with you or you have made a purchase from us, we are obliged under the Danish Accounting Act to store your information for 36 months.We store information about disabilities, food allergies and other health information in order to be able to carry out the event and to avoid any legal claims. Such information is typically deleted after 3 months.

4. Personal data we process after you have entered into an agreement with us
4.1 Processing in connection with ongoing correspondence and customer care – to handle customer care matters, etc.

  • Personal data processed:
    Name, address, email address, telephone number, date of birth, information about purchases and purchase history, and other information that you provide in connection with your contact with us, for example the content of our correspondence.We also process information and disabilities and food allergies if relevant to your purchase so that we can meet our legitimate interest.
  • Purpose:
    The purpose of processing your data is to provide you with the purchased service, ongoing correspondence, customer care and fulfillment of obligations under the law.
  • Legal basis:
    The process is based on our legitimate interest. We have a legitimate interest in providing a well-functioning customer service, handling questions regarding our products and services, and maintaining a good customer relationship. A balancing of interests has been carried out, which shows that our processing is not incompatible with your rights and freedoms.
  • Storage period:
    If an agreement has been entered into with you or you have made a purchase from us, we are required by the Danish Accounting Act to store your information for 36 months.We store information about disabilities, food allergies and other health information in order to be able to carry out the event and to avoid any legal claims. Such information is typically deleted after 3 months.

To be able to provide better and more consistent customer care

  • Personal data processed:
    Name, address, email address, telephone number, possibly date of birth, information about purchases and purchase history as well as other information that you provide in connection with your contact with us, for example the content of our correspondence, possibly food allergies and disabilities.
  • Purpose:
    To be able to offer you better, more coherent and efficient customer experience.

Your personal information may be shared with parties who process personal information on our behalf, so-called data processors. We disclose your personal information to the following;

Other companies within MG. As MG is an international company, some of your personal information may be disclosed to companies in the group that operate in other countries, but only for the purpose of supporting our IT systems or for accounting purposes.

Suppliers of IT systems and their partners within development and support.

These companies provide services, technical solutions and platforms for MG’s customer relations work.

We generally do not share recordings from CCTV or bodycams. However, we share relevant information from specific relevant episodes, with possible criminal content, with the local police and other public authorities. There are codes on the recordings from bodycams, so only the Head of Security has access to the recordings.

Address information providers. MG uses an approved provider to automatically obtain your address information from the Danish Population Register.

Payment processing partners. We use suppliers to process payments made by MG’s customers to guarantee secure payment solutions.

Other partners. At MG, we also want to be able to offer our customers benefits from some of our partners. This means that it may be necessary to provide certain of your personal information, such as name, email and mobile number, in order for you to be able to take advantage of offers and benefits from them. However, this is conditional on your consent. Offers in collaboration with external partners will only be sent by subsidiaries/partners to MG, and the personal information provided to partners is only used to identify you as a customer of MG.

  • Legal basis:
    The process is based on our legitimate interest and/or consent when entering into an agreement or purchasing from us. We have a legitimate interest in being able to offer our customers a uniform and quality-assured service within the entire group. A balancing of interests has been carried out, which shows that this process does not violate your rights or freedoms as a subject of data.
  • Storage period:
    We process this personal data for as long as our customer relationship with you is active, and if an agreement has been entered into with you or you have made a purchase from us, we are required by the Danish Accounting Act to store your information for 36 months.

To evaluate, develop and improve our services, products and systems as well as our communications and service

  • Personal data processed:
    Name, address, email address, telephone number, date of birth, purchase history, and feedback and views you provide regarding our services, products or support.
  • Purpose:
    We need to process this information in order to improve and further develop our services, products and systems, as well as to improve the user experience and online purchase flow on our website www.wallmans.dk and to improve our communication and customer care.
  • Legal basis:
    The process is based on consent. We obtain your consent to use your personal data for the above purposes.
  • Storage period:
    We process this personal data for a period of three (3) years after you have given your consent or until you withdraw your consent, whichever occurs first. You can withdraw your consent at any time by contacting Customer Care or via the unsubscribed link in the email sent to you. The revocation does not affect the lawfulness of the processing carried out before the revocation. Upon revocation, the processing will cease and the data will be deleted, unless it is necessary for another lawful purpose (e.g. accounting).

To keep personal information accurate

  • Personal data processed:
    Name, address, email address.
  • Purpose:
    We need to process this information so that we can ensure the accuracy of the information we have about you, to keep our customer records updated with correct contact information – so that we send information to the correct recipient address.
  • Legal basis:
    The processing is based on consent. We obtain your consent to use your personal data for the above purposes. You always have the right to withdraw your consent.
  • Storage period:
    We process this personal data for a period of three (3) years after you have given your consent or until you withdraw your consent, whichever occurs first. The withdrawal does not affect the lawfulness of the processing carried out before the withdrawal.

5. Personal data processed for direct marketing purposes

  • Personal data processed:
    Name, address, email address, telephone number.
  • Purpose:
    We need to process this information in order to offer you as our customer relevant offers and information in the form of newsletters and/or information related to your purchase from us.

Your information may be used for direct marketing, such as newsletters, customer surveys and statistical purposes and may be used to send mail via letter or electronic media until you withdraw your consent.

Electronic media in this context includes: emails, notifications, push messages, SMS/MMS, widgets, apps, Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, blogs, vlogs (video blogs on e.g. YouTube) and online games, the Internet and other digital channels).

When you buy tickets for events in the Circus Building, we may – pursuant to the Danish Marketing Act, § 10, subsection 2 – use your email address to target advertisements on social media for similar products that we assess may be of interest to you. For example: If you have previously been a guest at a Christmas party, you may be shown advertisements for upcoming Christmas parties.

For this purpose, we share your email address (encrypted) with secure third-party advertising platforms, such as Meta.

You can opt out of this type of marketing at any time by clicking on Meta in the upper right corner of the message.

  • Legal basis:
    The process is based on consent and/or legitimate interest. We obtain your consent when we process personal data for marketing purposes directed at you, who are not already our customers, and who are consumers. Consent is obtained, for example, when signing up for newsletters, in connection with your purchase from us or through other contact with us. Your consent is given voluntarily and can be withdrawn at any time. For you, who are already our customers, we process personal data for marketing purposes on the basis of our legitimate interest, for example, to inform you about similar products or services to those you have already purchased or shown interest in. If you have given consent and/or if there is a legitimate interest, we may process your personal data for direct marketing, newsletters, customer surveys and statistical purposes. Dispatches can be made via post, e-mail, SMS and other digital channels. We follow the guidelines in the Personal Data Act and the Marketing Act, including of course the rules on advertising directed at children.
  • Storage period:
    We process this personal data for a period of three (3) years after you have given your consent and/or for as long as there is a legitimate interest, or until you withdraw your consent, whichever occurs first. You may withdraw your consent at any time by contacting us at marketing@cirkusbygningen.dk or via the unsubscribe link in the email sent to you and in the newsletter. The revocation does not affect the lawfulness of the processing carried out before the revocation.

6. Personal data processed for profiling

  • Personal data processed:
    Name, address, email address, telephone number, purchase history, behavior on our and our subsidiaries’ websites, information about items you have shown interest in or added to your shopping cart, and other voluntarily submitted preferences (e.g. interests or family situation).
  • Purpose:
    We need to process this information in order to carry out profiling (which is defined as any form of automated processing of personal data for the purpose of evaluating the personal characteristics of an individual in order to analyse or predict the individual’s work performance, financial situation, health, personal preferences, interests, reliability, behaviour, whereabouts or movements). This means that we analyse your purchase history and previous purchases, your purchasing behaviour and your behaviour on our website and the websites of our subsidiaries in order to gain more knowledge about you as a customer and about our customers in general and to be able to improve our offer. For the same purpose, we may also process any personal wishes or preferences that you have voluntarily provided to us, e.g. information that you have children or are interested in a certain category of goods. We do this by analysing which purchases you have made in the past and which goods you have viewed or added to your shopping cart. Based on this information, we improve our offer, communication and user experience and send you more relevant and individually tailored marketing messages.

We process your personal information for the following purposes to comply with legal obligations and protect against legal claims:

  • To provide you with information about your purchases on MG’s websites, such as order confirmations, delivery information, etc.
  • To deliver your purchases on MG’s websites or at a physical point of sale to your specified address
  • To be able to receive payment for your purchases if you chose to pay by invoice
  • Being able to offer digital receipts for your purchases
  • To meet requirements according to, for example, the Accounting and Marketing Act.
  • To fulfill our agreement or our obligations to you.
  • Legal basis:
    The process is based on consent and/or legitimate interest. We obtain your consent or refer to legitimate interest in order to use your personal data for profiling. You have the right to withdraw your consent at any time.
  • Storage period:
    We process this personal data for a period of three (3) years after you have given your consent and/or for as long as there is a legitimate interest, or until you withdraw your consent, whichever occurs first. You may withdraw your consent at any time by contacting us at marketing@cirkusbygningen.dk or via the unsubscribe link in the email sent to you. The revocation does not affect the lawfulness of the processing carried out before it was carried out.

7. Personal data processed due to legal obligation or to comply with legal claims
7.1 Processing in connection with accounting

  • Personal data processed:
    Name, billing address everything. e-mail address for invoices and mobile number.
  • Purpose:
    We need to process this information to record and invoice, receive payment for purchases and transactions, and report our financial information.
  • Legal basis:
    The processing is based on a legal obligation under the Danish Accounting Act.
  • Storage period:
    If an agreement has been entered into with you or you have made a purchase from us, we are required by the Danish Accounting Act to store your information for 36 months. After this period, the information will be deleted or anonymized in a secure manner.

Processing in connection with the fulfilment of legal claims

  • Personal data processed:
    Personal data that has been processed through your entering into an agreement with us, including, but not limited to, name, contact information and other relevant information that arises under our contractual relationship.
  • Purpose:
    We need to process this information to investigate and respond to any legal claims or disputes that may arise in connection with our contractual relationship, as well as to establish and defend our rights in disputes, including in preparation for legal action or litigation.
  • Legal basis:
    The process is based on our legitimate interest. We have a legitimate interest in being able to safeguard and protect our rights in the event of any disputes regarding our contractual relationship.
  • Storage period:
    We process this personal data for the time necessary to handle and resolve the dispute. The processing continues until the legal claim is established and the decision/judgment becomes final.

8. Who we share your personal information with
In order to comply with our legal obligations to you, to fulfill our agreement with you, and based on your consent or in our legitimate interest, we will transfer or share the information with third parties – actors who process personal data on our behalf, so-called data processors. We disclose your personal data to the following third parties:

  • IT system suppliers and their development and support partners. These companies provide services, technical solutions and platforms for MG’s customer relationship work.
  • Address information providers. MG uses an accredited provider to automatically retrieve and update your address information from the population register.
  • Payment processing partners. To process payments made by MG’s customers, we use vendors to guarantee secure payment solutions.
  • Other partners. As a customer of MG, we also want to be able to offer you benefits from one of our partners. This means that in order for you to be able to take advantage of offers and benefits from them, we may need to share some of your personal information, such as name, email and telephone number. However, only with your prior consent.
  • We generally do not share recordings from CCTV or bodycams. However, we share relevant information from specific relevant episodes, with possibly criminal content, with the local police and other public authorities. There are codes on the recordings from bodycams, so only the Head of Security has access to the recordings.

In addition to sharing personal data with third parties, we also share your personal data within our group based on our legitimate interest in providing you with a better and more consistent service, regardless of which subsidiary or arena you interact with. This sharing also enables more efficient management of customer relationships and business processes. We ensure that all personal data is processed responsibly and that sharing only takes place to the extent necessary to fulfil these purposes.

The following companies are part of Moment Group:

Moment Group AB (556301-2730), Wallmans Group AB (556326-9223), Wallmans Stockholm AB (556435-7373), Golden Hits AB (556451-0948), Kungsportshuset i Göteborg AB (556453-2058), Wallmans Salonger Oslo AS (981995120), Wallmans A/S (26694094), KPH Restaurang AB (559332-1796), 2Entertain AB (556436-0948), Hamburger Börs Aktiebolag (556515-0652), 2Entertain Sverige AB (556561-0556), Kommanditbolaget Lorensbergsteatern (916839-9054) (Lorensbergsteatern), Nöjespatrullen Showrestaurang AB (556348-7759) (hvor Intiman og Vallarnas friluftsteater indgår), 2Entertain Norge AS (983569285), Oscarsteatern Aktiebolag (556027-6163) (hvor Oscarsteatern og China Teatern indgår), Höga Kusten Friluftsteater i Lövvik AB (559341-1571), 2E Event AB (556740-2465), Minnesota Communication AB (556596-2619), Filmriding & Company Aktiebolag (556753-3269), Hansen Event & Conference AB (556405-0267), Kungsportsgruppen AB (556751-2099), Ballbreaker Kungsholmen AB (556728-5902), Conciliance AB (556647-5900) & Slice and Serve i Malmö AB (559404-6400).

Offers in collaboration with external partners will only be sent by subsidiaries/partners to MG, and the personal information provided to the partners will only be used to identify you as a customer of MG.

Regarding sharing personal information with authorities and the judiciary, we may share your personal information when we have a good faith belief that it is necessary to comply with legal obligations or respond to legal claims. We may also share your personal information when we have a good faith belief that it is necessary for the purposes of national security, law enforcement, or intelligence operations, or to prevent death or personal injury, provided that these interests are not overridden by your rights and freedoms to protect your personal information.

9. Transfers outside the EU/EEA
At present, we process your personal data exclusively within the EU/EEA. Should, in exceptional cases, a situation arise where we need to process your personal data outside the EU/EEA, we will take appropriate security measures in accordance with the General Data Protection Regulation (“GDPR”), for example through a decision by the European Commission that the country in question ensures an adequate level of protection, or through the use of so-called appropriate safeguards. This includes, among other things, the use of standardized data protection provisions adopted by the Commission, so-called standard contractual clauses (SCCs), as well as various contractual solutions or obtaining your explicit consent for the transfer.

10. How we protect your personal information
Your security is important to us. We have therefore taken appropriate technical, organizational and administrative security measures to protect your personal data against loss, misuse, disclosure, alteration, destruction, unauthorized access and other unlawful processing. We regularly analyze and evaluate the measures with the aim of making the protection of your data as secure as possible. We also continuously adapt our security measures in accordance with developments and advances in the technical field.

Access is strictly limited to ensure that personal data is handled responsibly and in accordance with applicable data protection legislation and internal security procedures, with the aim of protecting your privacy and ensuring the correct processing of the data. Only those people who have a clearly defined and legitimate need to handle your data, in accordance with their job duties, will have access to this information.

As part of MG’s security work, we train our employees to promote a strong culture of data protection.

We have developed deletion routines to ensure that your personal data is not kept longer than necessary, and only what is necessary to fulfill the specific purpose, in order to comply with the General Data Protection Regulation.

Hvor længe gemmer vi dine personlige oplysninger

We never process your personal information for longer than is permitted by applicable law, regulations, practices or authority decisions.

If an agreement has been entered into with you or you have made a purchase from us, we are obliged under the Danish Accounting Act to store your information for 36 months.

We store information about disabilities, food allergies and other health information in order to be able to carry out the event and to avoid any legal claims. Such information is typically deleted after 3 months.

For marketing via electronic media, we will store your contact information until you have revoked your consent. However, you can contact us at any time and revoke your consent and request that we remove your personal information.

CCTV surveillance is automatically deleted after 3 weeks. Recordings from bodycams are deleted after one week.

11. Your rights
You are not obliged to provide personal data to us, but in cases where the processing is based on the fulfillment of a contract, it is necessary for us to have your information in order to be able to fulfill our obligations. If you do not provide your personal data, there is a risk that we will not be able to assume obligations under the contract.

We may ask for your consent to process certain of your personal data. You are not obliged to provide such consent if you do not want your personal data to be processed for the specific purpose. You may withdraw your consent at any time by contacting us. If you withdraw your consent, the withdrawal is effective from the time of withdrawal and does not affect the processing we have carried out before the withdrawal.

When we process personal data about you, you as a data subject have several rights. You have the right to contact us regarding these at any time, and if you wish to exercise any of the rights described below, the easiest way to reach us is at integritet@momentgroup.com.

All communications and actions taken by MG in connection with your rights are provided free of charge. MG reserves the right to charge a reasonable fee for manifestly unfounded or unreasonable requests to cover the administrative costs of providing the information or taking the action requested, or to refuse to comply with the request.

Under applicable law, you have the following rights:

Your right to information – You have the right to receive information about how we process your personal data.

Your right to insight – You have the right to contact us and request to be informed about what personal data we process about you and request a copy of this (right to request access).

Your right to rectification – You have the right to have incorrect, incomplete or outdated information corrected and supplemented with correct information. You also generally have the right to receive information about where we obtained the incorrect information.

Your right to erasure – Under certain conditions, you have the right to have your information deleted (the right to be forgotten). In some cases, we cannot delete parts of your information if there is a statutory retention requirement, such as accounting rules.

Your right to restriction of processing – Under certain conditions, you have the right to request that the processing of personal data be restricted, for example while a correction is being made.

Your right to object – Under certain conditions, you have the right to object to the processing of personal data carried out for the purpose of performing a task in the public interest, in the exercise of official authority or after a balancing of interests.

Your right to data portability – Under certain circumstances, you have the right to receive your personal data in a structured, commonly used and machine-readable format and to transfer the personal data you have provided to us to another company/data controller (if the processing is based on consent or agreement).

Your right to withdraw consent – If our processing of your personal data is based on your consent, you always have the right to withdraw your consent at any time for the continued processing of the personal data we process with such legal basis.

Your right to file a complaint – You have the right to lodge a complaint with a supervisory authority if you believe that we are processing your personal data in an incorrect manner. You have the right to lodge a complaint with the Swedish Data Protection Authority (IMY) (Sweden), the Danish Data Protection Agency (Denmark), the Norwegian Data Protection Authority (Norway) or another competent supervisory authority that supervises companies’ handling of personal data.

You can read more about this on the following websites:

Contact information

If you wish to exercise your rights as mentioned above or wish to contact us in connection with our processing of your personal information, please contact MG’s customer service via one of the telephone numbers below.

Denmark: +45 3316 3700
E-mail adress: marketing@cirkusbygningen.com
MG’s data protection office can be contacted via:
E-mail adress: integritet@momentgroup.com

Complaint about processing of information
If you are dissatisfied with our processing of your personal information, you can complain to us. You can also complain to:

Datatilsynet
Borgergade 28, 5.
1300 København K
or dt@datatilsynet.dk

Duty to provide information
You are not obligated to provide us with your information. However, it is a prerequisite for us to enter into an agreement with you. If you do not provide us with the necessary information, your purchase will be rejected.

This privacy policy was last updated on 12 June, 2026.